Why Every Duty-free Shop in the Airport Sells the Same Stuff

Maybe we are brainwashed

Photo by James Foreman on Unsplash

When you travel abroad, one of the highlights is shopping, right? 

You look up in the travel book where to find the famous this or that. You want to bring home something that is hard to get anywhere else. 

The last chance for your shopping is at the duty-free shop in the airport.  You show your boarding-pass and you don’t have to pay tax.  That’s an extra incentive.


But have you noticed? You may be in Mumbai, Tokyo, Vienna, Amsterdam, London, Paris, Munich, Taipei, Hong Kong, or in Singapore (those are the airports I have been).  No matter which airport in the world you are, what are sold are almost the same.

Scotch whiskey, French scarves and perfume, Italian bags and shoes, Swiss watches, German pens, etc.  You are familiar with most of the brands because you have seen their ads on magazines and TV.


Let’s say you are a European and this is your first, or maybe the only trip to Japan.  You have less than one hour left before boarding.  Would you want to try on a scarf with a big logo of a well-known European logo but maybe made somewhere else? 

Or would you like to look at the finest silk scarf meticulously hand-painted or hand-woven by a skilled craftsperson in Kyoto, even if you have never heard of that brand?  Chances are that craftsperson is now one of the only handful people who are trained that particular technique.

I don’t see such high-end shops focused on Japanese products in Narita Airport.  Instead, all the high-end shops are those famous brands that you would see everywhere. 

Why?  Why are we so used to see these globally well-known brands at the airport?  Somehow we are brainwashed, aren’t we? 

The only exception I’ve seen so far is Reykjavik.  There, at least 80% of the duty-free shops were selling local Icelandic products.  I wonder why other airports don’t follow Raykjavik.


Please share your experience in other international airports.

How to Pay It Forward While Traveling

I served a bowl of tea in kimono to my friend’s friends

Photo by Author

When you are traveling, you crank up your five senses to maximum to absorb everything, like a sponge.

How about squeezing out what you have also?


My husband and I are visiting our old friend in Vienna.  She is letting us stay with her, taking us around in the city, and introducing us to her friends.  What can we do to pay her back for her generosity?

I can’t.  Instead, can I pay it forward?


I brought a kimono to wear it to a concert while in Vienna, but the weather was not accommodating.  I gave it up.  My friend invited her close friends over for a dinner.  Why not entertaining them in kimono?

After my friend went to work, my husband and I started planning for the dinner.  He found there is a Japanese grocery store called Nippon-ya.  Let’s get some Japanese beer.  And I can cook Japanese curry. 

We had brought a can of matcha green tea and a set of tea ceremony utensils (tea bowl, tea scoop, tea whisk) as little gifts for our friend.  I decided to use them to serve tea for her and her friends coming to the dinner.


Improvisation of Japanese dinner and tea ceremony was a great hit.  All three Austrian women seemed to enjoy the glimpse of Japanese culture. 

It was a nice surprise for me, too. Traveling usually meant that I absorb and take as much as possible from the experience.  This trip, however, taught me that there is a joy in giving even when I’m traveling. 

You may want to try it next time you travel.

5 Health Benefits of Matcha Green Tea – according to a 13th Century Zen Monk

And the beneficiary was a Shogun!

Photo by Author

It’s amazing how popular Matcha green tea has become worldwide in the last several years.  Here in Seattle, it used to be available only in selected Asian markets.  Now I see so many different brands of Matcha even in the nearest grocery store!


Here is a quiz for you!

Who brought Matcha green tea from China to Japan?  When?

Answer: Eisai (栄西 ).  In 13th century.


Eisai 栄西 (1141 – 1215) was a Buddhist monk who went to China to study and brought Rinzai Zen to Japan.  With Zen, he also brought the custom of drinking Matcha green tea to Japan.

He even wrote a book called Kissa Yojoki 喫茶養生記 that introduced the health benefits of drinking green tea.  Here are the 5 benefits he lists up in his book written in 1211.

  1. It is a remedy for hangover

    Eisai recommended to the then Shogun Minamoto no Sanetomo 源実朝 to drink tea the next morning since if had too much sake.  Sanetomo successfully recovered from his hangover.
  2. It keeps you awake

    The daily training of Zen monks is rigorous.  Monks wake up early, like 3:00 in the morning, clean the temple inside and out, cook their own meals.  They have only few hours of sleep every night.  By the time they practice meditation in the evening, they get so tired that it’s hard not to doze off.  Tea keeps them awake without too much of a buzz.
  3. It relieves indigestion

    In his book Eisai lists up several examples of Chinese people suffering from indigestion after eating too much food who were relieved by drinking tea.
  4. It boosts up your energy level

    He also mentions that tea boosts your energy level.  You feel your body is lighter and more active.
  5. It relaxes your mental status

    While tea keeps you awake, it also makes you feel more relaxed.  Eisai knew that tea is not merely a stimulant.

Japanese people are all thankful to Eisai for bringing such a wonderful drink from China!

And I’m so thankful to everyone promoting Matcha to the world and advancing its global distribution.  Without having to go all the way back to Japan, I can enjoy quite a wide variety of Matcha here in Seattle.

(Although the best ones are still hard to get unless you visit Japan!)   

Source:

喫茶養生記 – National Diet Library Digital Collections

What Happens When You Visit Museum the Second Time

Another reason why we travel

Photo by Author

Do you plan ahead thoroughly before you travel?  Or do you explore things without researching much?

I haven’t decided which is a better way to travel, but today I would like share with you how I enjoy unexpected encounters.


The First Visit

My first trip to Europe was a 5-week backpack journey 33 years ago.  I got an open jaw ticket (landing Madrid and leaving London) and a Eurail pass. No plan in between.

After getting lost in Florence for three days, I chose Vienna as my next destination.  Why?  Because that was the east most city I could visit without much hustle.  The Iron Curtain was still hanging heavy. 

I followed the crowd.  There was a line forming in front of a beautiful palace, I didn’t even know the name.  I asked the person at the last in the que.  “What is in there?”  “Kiss,” was the only word I could comprehend from that person.

I lined up behind him, got a ticket and walked in.  I saw that painting and almost cried because the woman looked so happy being kissed by a man.  I was still heartbroken from a breakup.

Later I learned about the paint and the artist: The Kiss by Gustav Klimt


Yesterday I visited the same museum with my husband.  The painting was just as beautiful as before, but I didn’t cry this time. 

What will find me this time?  I walked around, paying equal attention to everything in front of me.

Bouquet of Flowers by Unknown Woman Artist… It was not even a painting.  A framed decoration, made by hair, maybe by her own?

Among all the famous artists, this unknown woman artist spoke to me.  And that satisfied my second visit to The Belvedere. 


What was your experience of visiting a museum the second time?

How to Nurture Friendship across the Ocean

Another reason why we travel

She and my husband met each other two years before I met him.

Thirty years on, she and my husband (and I) are enjoying spending time together.


My husband was traveling Austria by train with his best friend.  They happened to share the compartment with a local couple.  And a day later my husband and his friend ended up joining the surprise birthday party that the woman arranged for her boyfriend in their house, instead of visiting Insbruck.

The next summer the couple visited my husband in Florida.

A year later my husband moved to Seattle.  I happened to move to Seattle from Tokyo that summer.  We met each other, started dating, and started living together.

We decided to get married.  Where should we go for a honeymoon?  My husband’s decision was already made – Austria.


The couple welcomed us newlyweds by coordinating a village brass band.  In the snow they were waiting outside to play music as soon our car arrived. 

It became an annual event for my husband and I to visit new places in Europe.  The exception was a visit to Austria.  We would visit the couple once in several years.  The couple visited us in Seattle a couple of times.


Then the pandemic hit.

The first place for my husband and I to fly together after 3 years of interval… Austria!


Over the years things change.  The couple is now split.  But here in Vienna she, my husband, and I are now celebrating our reunion.


Why do we travel?  Of course, we are drawn to the excitement of visiting, learning, and experiencing things new.  But nurturing friendship with someone dear is just as important for me.  Austria, India, and Japan… We all grew up in different countries, but together we are assuring ourselves our common ground as people.

Another Alternative to Setting Goals You Want to Try

The beauty of focusing on process

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In my previous article I introduced to you a “telescope method” as an alternative to setting goals.

By “letting opportunity find me,” I ended up taking up on the very two things I had avoided before as the core of my life version. 2.0.

Today I will share with you another alternative: to focus on process.


Ikebana (Japanese art of flower arranging) and tea ceremony have something in common.  

The finishing point is nothing climactic.

For Ikebana, it’s a completed arrangement.  The flowers and branches wilt in a week or so.  However beautiful you arranged, soon it disappears.

For tea ceremony, it’s simply a bowl of warm matcha green tea.  One the guest finishes sipping, it disappears.

The practice has no end.

You continue to practice again and again.  You continue to practice until you die, still you will never reach the goal, if the goal is the perfect mastery. 

The whole purpose is to focus on the process.

Then why do you practice? You may ask.

For Ikebana, you start with an empty container.  One by one you add flowers and branches, paying maximum attention to every stem and every leaf.  You keep on adding until you call it good. 

For tea ceremony, you start with cleaning the tearoom.  One by one you bring in tea utensils, make tea, and you take down.  You pay maximum attention to every movement.  When the tearoom looks as empty as when you started, it’s over.     

By repeating this practice, you come to understand two simple facts of life.


1. All you can control is your action.

 All you can control is your action,series of actions, in other words, the process.  By paying maximum attention to what you do every second, you enjoy the most profound experience while timepasses. 

2. Every moment passes equally.

While you pay maximum attention every moment, you realize that each moment passes equally.  It’s impossible to skip one moment and jump to the other.  You realize that prioritizing one moment over the other is an illusion.    


By practicing Ikebana and tea ceremony, I have realized the importance of focusing on the process.  And focusing on the process has freed myself from worrying about the goals, which are merely the results of my series of action or the process. 

An Alternative to Setting Goals You Want to Try

So far it has worked for me

Photo by Stefan Widua on Unsplash

Yesterday we listed up cons of setting goals.  I hope now you understand why setting goals are no longer a holy grail for me. 

When I stopped setting a goal, what did I do instead?

Let me share my story with you.


After I sold my company, I had no plans about I would do next.  Nothing.  In life version.1.0, I would have scrambled to find a new and challenging goal.  But I consciously refused that urge.  Instead, I said to myself, “Let opportunities find me.”

I imagined myself placing a large telescope on top of my head.  Like the one trying to catch any sign of life from the outer universe, my imagined telescope would move 360 degrees so that it catches any sign that says it needs me.  No criteria.  No presumption.  No bias.  


I read through billboards on the wall of a neighborhood coffee shop to see if there is any interesting group or meeting happening.  I called up friends or not so close people and had coffee or lunch, with no razor focus.  I said yes to every introduction by those whom I met to new people. My calendar was almost blank, so I had no problem filling new schedules. 

My former company’s banker called me up one day and she said, “why don’t you come to this seminar?” 

She was involved in a local volunteer organization.  The seminar was to train volunteers to help school children learn Japanese language.  That’s easy.  Japanese is my mother tongue.  If kids learning Japanese want to have conversations with native speakers, I can help them.

The organization was called Japan-American Society of State of Washington (JASSW).  A non-profit organization that promotes friendship between people in Japan and in Washington state.  I had hardly any contact with other Japanese people in Seattle before, let alone involved in a non-profit.  Intrigued, I began attending some of their events.

One day the executive director of JASSW asked me to speak at a lunch meeting.  No reason to say no.  What should I talk about?  Why not wearing my old kimono, instead of a business suit? 

People who come to hear my talk must be interested in my business career, like how I sold my company to a large semiconductor company.  They might be surprised to see me in kimono, such a feminine look.  They might not remember what I talked, but they might remember how I looked.

To add some Japanese flair, I also arranged flowers by my podium. Anotehr surprise, right?  To listen to a business talk while looking at beautiful flowers, arranged by the speaker.

One of the audiences was interested in my flower arrangement.  She asked me if I teach Ikebana.  Teach?  I never thought about it.  But I do have a teacher’s certificate.  Now that my company is gone, why not teaching Ikebana myself?

My former colleague invited me for lunch and introduced me to his tea ceremony teacher.  He said, “I heard that you do Ikebana (Japanese flower arrangement).  Then I bet you will be interested in tea ceremony, too.”  I thought why not, and I started practicing tea ceremony, too.


The irony is I had never done Ikebana nor tea ceremony when I was in Japan.  For the longest time I had particularly avoided those two things. 

In my youth in Japan, Ikebana and tea ceremony were two major things a young woman was supposed to learn before getting married, to become a good housewife.  I was an ambitious rebellion who was pursuing a modern career.  Why would I want to learn such outdated, sissy things?

Had I been searching for a new goal in the same old way, without that imaginary telescope on my head, I would have never dreamed of taking up on both Ikebana and tea ceremony.

Now these very two things take up 80% of my life.  And I’m quite happy now. 


You don’t have to agree with me.  I just wanted to present some alternatives to setting goals.  So far, they are working for me.  They might for you, too.  Whether you are open to try it or not is totally up to you.

The Pros and Cons of Setting Goals

Let’s not skip this important process

Image by Author

Have you ever done this exercise of listing up pros and cons of whatever you consider doing?

Many business books and self-help magazine articles suggest that you do this exercise to make a decision.

But I have never seen one that suggests you do this useful exercise for setting goals.  Is it because nobody doubts about the virtue of setting goals? 

I got burned out by continuously setting goals in my life.  So at least for me, setting goals is not a holy grail.  This exercise helped me understand the nature of goal-setting and consciously graduate from it. 

Interested?  Let’s do it together.


Pros of setting goals

I think you can find gazillions here.  Please do list up.  I will list only a couple.

  • It gives you a sense of purpose of life
  • It gives you a clear direction

Cons of setting goals

Here we go.

  • It gives you a false sense of achievement

Once you have set a goal, you feel good.  You feel the sense of accomplishment of something. Remember! Goals are nothing more than your fanciful desires. 

  • It limits your possibility

What you set as your goal is based upon your information, experience and imagination, all of which are limited.  No goal can be beyond your imagination. 

You set a goal to be a top writer in entrepreneurship, because that was what you thought you are an expert of.  But you have just started learning Ikebana and your interest is mushrooming.  By simply sharing your new findings and excitement each day, as a result you can be a top writer in Ikebana or eventually in art topic. 

  • It forces you to seek a shortcut

Once you set a goal, you try to draw the straight line from where you are right now to your goal.  You want to take the shortest route to get from point A (your current position) to point B (your goal).  You tend to ignore what lies in between the two points, however wonderful it may be.

You set a goal of obtaining a teacher’s certificate in Ikebana, which requires you to finish at least 80 lessons. You seek the most efficient way.  You only use the same kind of materials because you know how to handle them. Congratulations! You finished all the lessons in a record-breaking speed.  But you missed the opportunity to touch variety of materials, which would have deepened the joy of Ikebana. 

  • It takes too much of your attention

If you pay too much attention on your goal, you lose time and energy to focus on what enables you to achieve the goal. 

You set a goal of having 1,000 followers on Medium.  Every half an hour you click the “stats” menu to see the progress.  Alas! The paradox is that attention to the goal is actually hindering you from achieving it.  Rather, you should have spent that time writing a new article and publishing it.   


The list above is not exhaustive, but I hope you get the idea: Cons of setting goals.

Then what is the alternative to setting goals? I will also try to present my idea in the future article.  But that’s all for today.


Thank you for reading!

One Dirty Secret about Goals

Let’s be honest

Photo by Sandeep ✶on Pexels

In my yesterday’s article “What You Didn’t Know about Goals,” I started with the definition of the word “goal.”  Contrary to what you so often hear, goals are not something you must have.  You have no problem living without one.


Maybe you are not convinced.  You are so highly motivated.  You think your life will be too mediocre if you don’t set a goal.

Today let’s take a little closer look at this goal. 


  • “My goal is to lose 30lbs in 6 months.”
  • “My goal is to climb up the top of Mt. Everest.”
  • “My goal is to grow my company’s revenue to $100 mil. in 3 years.” 

All three can be great goals.

But wait! What’s the difference between the above sentences and the ones below?

  • “I desire to lose 30lbs in 6 months.”
  • “I desire to climb up the top of Mt. Everest.”
  • “I desire to grow my company’s revenue to $100 mil. in 3 years.”

Aren’t goals nothing more than glorified version of your desires


There is nothing to glorify about having a desire.  We know that merely having desires doesn’t mean much.  They are all fanciful ideas created in your mind, not yet materialized.  Then why is it such a big deal to setting goals?

To have a goal or desire doesn’t get you to lose 30lbs.  Actions such as eating less or doing exercise get you lose 30lbs.

To have a goal or desire doesn’t get you to climb up the top of Mt. Everest.  Detail planning and moving your step one at a time eventually get you to step on the peak of the mountain.

To have a goal or desire doesn’t get your company’s revenue to $100 mil. All the activities of your company like making attractive products or services, marketing, selling, customer service, maintenance… with all these functioning well may result in $100. Mil. revenue.

What matters is your actions.  Series of actions.  If you continue your right actions, you may lose way more than 30lbs.  You may climb up not only Mr. Everest but some other peaks.  Your company’s revenue may well surpass $100 mil. with the right actions. 

Then my question: Which is really more important?  Goals (or desires)?  Or series of actions you conduct?

What You Didn’t Know about Goals

You have no problem living without one

Photo by Markus Winkler on Unsplash

So many business books and motivational videos talk about how to set a goal.  Such books and talks make you feel you are a failure if you don’t set a goal.  They almost make you believe that you can’t live without setting a goal.

Yesterday I posted an article “I Stopped Setting a Goal.” 

It is contrary to the mainstream thoughts, so I think I owe you an explanation.  I will try my best.  If I can’t complete my explanation in this article, I will keep on writing in other articles.  So please bear with me.


Definition of “Goal”

I would like to start with clarifying the definition of the word “goal.” 

Let’s look up the word “Goal” in the dictionary.  Below is a quote from Merriam-Webster Dictionary

1 : the end toward which effort is directed AIM

2 a : an area or object toward which players in various games attempt to advance a ball or puck and usually through or into which it must go to score points

   b the act or action of causing a ball or puck to go through or into such a goal

   c  the score resulting from such an act

3 a : the terminal point of a race

   b an area to be reached safely in children’s games

Merriam-Webster Dictionary

Out of the above definitions, 2 is specific to a game like soccer or hockey.  Let’s omit that.

Obviously, when we talk about goals in business or self-improvement situation, the word “goal” is used to mean the definition 1: the end toward which effort is directed.

Sorry, I’m an anal person.  I want to razor-sharp focus on this particular definition. 

1: The end toward which effort is directed…

What happens your effort by definition has no end?  How do you set a goal?

The very two practices, Ikebana (Japanese flower arrangement) and tea ceremony, both tell me there is no end to your effort.  You keep on practicing till you die, still you will never reach the end.  If there is no end, then no goals.

3 a: The terminal point of a race…

If you are in a race, of course a goal is set.  But what if you refuse to participate in any race?  The terminal point of it becomes mute. 


According to this dictionary’s definition, you don’t need a goal unless:

  • your effort has a certain end,
  • you’re playing some kind of games, or
    • you participate in a race.

When I enjoy arranging flowers or serving a bowl of tea, I don’t need a goal.

When I enjoy writing an essay, I don’t need a goal.

When I live happily, I don’t a goal.


I’m pretty sure you find the same.  You do, conduct, and enjoy so many things in your life without the need for setting any goal.

So let’s not freak out.  You have no problem living without setting a goal.