The Pros and Cons of Setting Goals

Let’s not skip this important process

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Have you ever done this exercise of listing up pros and cons of whatever you consider doing?

Many business books and self-help magazine articles suggest that you do this exercise to make a decision.

But I have never seen one that suggests you do this useful exercise for setting goals.  Is it because nobody doubts about the virtue of setting goals? 

I got burned out by continuously setting goals in my life.  So at least for me, setting goals is not a holy grail.  This exercise helped me understand the nature of goal-setting and consciously graduate from it. 

Interested?  Let’s do it together.


Pros of setting goals

I think you can find gazillions here.  Please do list up.  I will list only a couple.

  • It gives you a sense of purpose of life
  • It gives you a clear direction

Cons of setting goals

Here we go.

  • It gives you a false sense of achievement

Once you have set a goal, you feel good.  You feel the sense of accomplishment of something. Remember! Goals are nothing more than your fanciful desires. 

  • It limits your possibility

What you set as your goal is based upon your information, experience and imagination, all of which are limited.  No goal can be beyond your imagination. 

You set a goal to be a top writer in entrepreneurship, because that was what you thought you are an expert of.  But you have just started learning Ikebana and your interest is mushrooming.  By simply sharing your new findings and excitement each day, as a result you can be a top writer in Ikebana or eventually in art topic. 

  • It forces you to seek a shortcut

Once you set a goal, you try to draw the straight line from where you are right now to your goal.  You want to take the shortest route to get from point A (your current position) to point B (your goal).  You tend to ignore what lies in between the two points, however wonderful it may be.

You set a goal of obtaining a teacher’s certificate in Ikebana, which requires you to finish at least 80 lessons. You seek the most efficient way.  You only use the same kind of materials because you know how to handle them. Congratulations! You finished all the lessons in a record-breaking speed.  But you missed the opportunity to touch variety of materials, which would have deepened the joy of Ikebana. 

  • It takes too much of your attention

If you pay too much attention on your goal, you lose time and energy to focus on what enables you to achieve the goal. 

You set a goal of having 1,000 followers on Medium.  Every half an hour you click the “stats” menu to see the progress.  Alas! The paradox is that attention to the goal is actually hindering you from achieving it.  Rather, you should have spent that time writing a new article and publishing it.   


The list above is not exhaustive, but I hope you get the idea: Cons of setting goals.

Then what is the alternative to setting goals? I will also try to present my idea in the future article.  But that’s all for today.


Thank you for reading!

One Dirty Secret about Goals

Let’s be honest

Photo by Sandeep ✶on Pexels

In my yesterday’s article “What You Didn’t Know about Goals,” I started with the definition of the word “goal.”  Contrary to what you so often hear, goals are not something you must have.  You have no problem living without one.


Maybe you are not convinced.  You are so highly motivated.  You think your life will be too mediocre if you don’t set a goal.

Today let’s take a little closer look at this goal. 


  • “My goal is to lose 30lbs in 6 months.”
  • “My goal is to climb up the top of Mt. Everest.”
  • “My goal is to grow my company’s revenue to $100 mil. in 3 years.” 

All three can be great goals.

But wait! What’s the difference between the above sentences and the ones below?

  • “I desire to lose 30lbs in 6 months.”
  • “I desire to climb up the top of Mt. Everest.”
  • “I desire to grow my company’s revenue to $100 mil. in 3 years.”

Aren’t goals nothing more than glorified version of your desires


There is nothing to glorify about having a desire.  We know that merely having desires doesn’t mean much.  They are all fanciful ideas created in your mind, not yet materialized.  Then why is it such a big deal to setting goals?

To have a goal or desire doesn’t get you to lose 30lbs.  Actions such as eating less or doing exercise get you lose 30lbs.

To have a goal or desire doesn’t get you to climb up the top of Mt. Everest.  Detail planning and moving your step one at a time eventually get you to step on the peak of the mountain.

To have a goal or desire doesn’t get your company’s revenue to $100 mil. All the activities of your company like making attractive products or services, marketing, selling, customer service, maintenance… with all these functioning well may result in $100. Mil. revenue.

What matters is your actions.  Series of actions.  If you continue your right actions, you may lose way more than 30lbs.  You may climb up not only Mr. Everest but some other peaks.  Your company’s revenue may well surpass $100 mil. with the right actions. 

Then my question: Which is really more important?  Goals (or desires)?  Or series of actions you conduct?

What You Didn’t Know about Goals

You have no problem living without one

Photo by Markus Winkler on Unsplash

So many business books and motivational videos talk about how to set a goal.  Such books and talks make you feel you are a failure if you don’t set a goal.  They almost make you believe that you can’t live without setting a goal.

Yesterday I posted an article “I Stopped Setting a Goal.” 

It is contrary to the mainstream thoughts, so I think I owe you an explanation.  I will try my best.  If I can’t complete my explanation in this article, I will keep on writing in other articles.  So please bear with me.


Definition of “Goal”

I would like to start with clarifying the definition of the word “goal.” 

Let’s look up the word “Goal” in the dictionary.  Below is a quote from Merriam-Webster Dictionary

1 : the end toward which effort is directed AIM

2 a : an area or object toward which players in various games attempt to advance a ball or puck and usually through or into which it must go to score points

   b the act or action of causing a ball or puck to go through or into such a goal

   c  the score resulting from such an act

3 a : the terminal point of a race

   b an area to be reached safely in children’s games

Merriam-Webster Dictionary

Out of the above definitions, 2 is specific to a game like soccer or hockey.  Let’s omit that.

Obviously, when we talk about goals in business or self-improvement situation, the word “goal” is used to mean the definition 1: the end toward which effort is directed.

Sorry, I’m an anal person.  I want to razor-sharp focus on this particular definition. 

1: The end toward which effort is directed…

What happens your effort by definition has no end?  How do you set a goal?

The very two practices, Ikebana (Japanese flower arrangement) and tea ceremony, both tell me there is no end to your effort.  You keep on practicing till you die, still you will never reach the end.  If there is no end, then no goals.

3 a: The terminal point of a race…

If you are in a race, of course a goal is set.  But what if you refuse to participate in any race?  The terminal point of it becomes mute. 


According to this dictionary’s definition, you don’t need a goal unless:

  • your effort has a certain end,
  • you’re playing some kind of games, or
    • you participate in a race.

When I enjoy arranging flowers or serving a bowl of tea, I don’t need a goal.

When I enjoy writing an essay, I don’t need a goal.

When I live happily, I don’t a goal.


I’m pretty sure you find the same.  You do, conduct, and enjoy so many things in your life without the need for setting any goal.

So let’s not freak out.  You have no problem living without setting a goal.

I Stopped Setting a Goal

And I find happiness in my life

Photo by Bruno /Germany in Pixabay

I used to be a super goal-oriented person.

  • I set a goal to get into the college I wanted.
  • I set a goal to get a job I wanted.
  • I set a goal to get into the business school I wanted.
  • I set a goal to live in the US.
  • I set a goal to marry an ideal person I selected.
  • I set a goal to start my business.

And…. I got burned out.

Each time I achieved my goal, there was this emptiness in me.  Instead of feeling good about achieving my goal, I found a big empty hole in me.

I scrambled to find a new goal to fill that hole.  For a while I was fine.  But once I achieved my new goal, I felt this emptiness again.

How many more times do I have to feel this emptiness?  What’s the value of repeating this achieving a goal and feeling empty business? 

So I quit.  No more setting a goal for me.  That was when I sold the company I founded.

Now what?  No goals?  Can you live without setting a goal?

It’s been 14 years.  Granted, that I’m not quite living aimlessly.  But you can say that I’m experimenting my life quite differently than I use to.  This “not setting a goal” approach is one of my experiments.  And so far I’m doing fine.  I’m enjoying it!

How fine am I doing? After I quit setting a goal?

  • I no longer feel that emptiness. 
  • I feel happy every day.  Definitely, I’m happier than 14 years ago. 
  • My understanding about goals has changed. 
  • I have different priorities in my life.
  • How I see time is different, too.
  • I surely don’t miss goals.

I’m more convinced that, against all the “common sense” to praise the virtue of goal setting, that there is an alternative way to live: A life free from goal setting. 

Will you be interested in my side of story? 

Pandemic Changed My Life #10 – Writing Has Become My New Thing

And I enjoy it

Photo by Daniel Thomas on Unsplash

The COVID-19 pandemic has changed the whole world.  According to WHO, over 6.5 million people died.  Everybody’s lives have been disrupted.  The news in every media is full of tragedy.

Here I dare focus on the silver lining.  How many can I find in my life?


The second Spring Equinox Day was approaching since the outbreak of COVID-19.  The expectation that the pandemic would be over by start of the new year was waning.  The chocolate shop where I used to teach Ikebana was still shut down.  How much longer would it last?   

It must have been one of the email marketing messages.  Akimbo was offering a new workshop, called Writing in Community.  The tagline was “publish a book in 6 months.” 

I had stopped posting my blog for a while because there was nothing to update about.  Tea ceremony events I used to host had to be put on hold because of the pandemic.  I had no intention to write a book, but I thought it a good opportunity to brush up my English writing skill.   What have I got to lose? 

I signed up for the workshop and started following the instruction.

I was Cohort # (I already forgot!).  There were about 15 people in my cohort.  Whenever I wrote something new, I was advised to let my cohort know.  A couple of people read my updates and left me some feedback. 

I wrote about what Ikebana is.  The next day I got questions like “how do you do that?  Show me your photos.”  I kept on writing how I put together my arrangement step by step with photos attached.  Then I wrote about tea ceremony.  My cohort would ask, “how do you feel when make tea?”  So I would respond by exploring my mental stage while I make a bowl of tea.

Cohort’s comments and questions led me from one chapter to another, and from touching surface to digging deeper.

Eight to nine o’clock every morning became my holy time to sit down and write.  By the time when the workshop was over 6 months later, I accumulated about 6 or 7 chapters.  About Ikebana, tea ceremony, kimono, Urushi (Japanese lacquer), etc.

A couple of months later I took my writing to one of the local publishers.  He showed an interest in co-publishing my book.  Really? 

Well, I have no idea when my book will be published.  To be honest, it doesn’t matter much anymore.  My writing must have been horrible anyway.  And my desire to write has been somewhat ignited.  That was enough.

Then I rediscovered this Medium platform and started posting my article. 

About Day 10 in my 30-Day Writing Challenge, I received an email from my old boss, out of blue.   He told me that he is enjoying reading my article.  What a nice surprise! 

The sense that someone I respect deeply is reading my article, has pushed my back.  It’s worth continuing.  I don’t know where this will lead me.  But for now, let me continue this new venture.

That’s all thanks to the pandemic.


What’s your silver lining?

Pandemic Changed My Life #9 – I Count Down the Days till I Die

14,295 as of today

Photo by Author: Koyasan

The COVID-19 pandemic has changed the whole world.  According to WHO, over 6.5 million people died.  Everybody’s lives have been disrupted.  The news in every media is full of tragedy.

Here I dare focus on the silver lining.  How many can I find in my life?

The fear of death is normal.  That’s why people all of the world have endured so much inconvenience during the lockdown, to save as many lives as possible from this horrible virus.

I’m no exception. 

But really?  Has anybody ever been able to avoid death?  Alexander the Great didn’t. Genghis Khan didn’t.  The same with all the emperors in Roman Empire, the kings of British empire, India’s Maharajas …

Death is unavoidable.  It shall come to anybody.  You just don’t want it to come too early.  Then when is not too soon? 

My journal says it was April 13, 2021.  I finished reading Sadhguru’s book Death; An Inside Story: A book for all those who shall die.

The book gave me an opportunity to take a look at this phenomenon differently.  Death marks the end of my life.  Until I die, I live.  How should I face this reality that my life is limited? 

In my journal I started to add one line to state the number of days I left until my 100th birthday.  I arbitrarily set that is the day I die.  If I live longer than that day, it will be a bonus.  If I die before that day, so be it. 

More important for me is that I remind myself every morning that when I wake up today, I have one day shorter to live than yesterday.

I named the Excel sheet I created to calculate this number as “My Life Is Ticking Away Table.”

As of today (November 12, 2022), the table says:

  • 14,295 days remaining till my 100th birthday (the day I die)
  •  2,042 weeks
  • 469 months
  • 39 years

How many more weekly brunches can I enjoy?  How many more monthly Ikebana classes can I conduct?  How many more annual trips to Europe can I enjoy? This tables answers those questions.

Everything I do in the future has finite number.   Nothing is infinite for me.  I’m well reminded of this unavoidable reality of life.

That’s all thanks to the pandemic.

What’s your silver lining?

Pandemic Changed My Life #8 – I Learned Option Trading

Now I prefer it to passive investment

Photo by Adam Śmigielski on Unsplash

The COVID-19 pandemic has changed the whole world.  According to WHO, over 6.5 million people died.  Everybody’s lives have been disrupted.  The news in every media is full of tragedy.

Here I dare focus on the silver lining.  How many can I find in my life?


I dumped the stocks at the bottom!

On the morning of March 23, 2020, we sold all our stock holdings and cashed out.  At that time, we thought we made the right decision.  In retrospect, how stupid that was!  S&P 500 marked its bottom on that day, and since then until the end of 2021, the market showed a rapid recovery and an amazing run.

When we cashed out, how did I feel?  My journal says, “I’m surprised to find out that this is the same feeling as I cleaned up my in-laws’ house after my father-in-law passed away.”  Coincidentally March 23 was the third anniversary of my father-in-law’s passing. I felt calm, a sense of letting go.

To fulfil my intellectual curiosity

A couples of weeks later, the stock market was showing a quick turnaround.  I started to study about option trading to “fulfil my intellectual curiosity.” 

In May and June of 2020, I spent at least 2-3 hours to study about option trading.  What call and put mean, what delta, theta, and other Greek alphabets mean. Why there is an expiration date.  What are different strategies of option trading…

Here I have no intention nor any qualification of describing what option trading is.  The only thing I can tell is that it was quite exciting to learn something totally new. 

My teachers were all YouTubers, at least 30 years younger than my age.  It surely was a humble experience to regard those young faces as my teachers. 

Whether on Charles Schwab or TD Ameritrade, to start trading options, you need approvals from the firms.  There are 4 different approval levels, from Level 0 to Level 3.  The higher the level, the higher risk strategies you can trade.  You call up the firm, they ask you several questions, and only after you are able to answer them correctly you get approvals. 

It was humiliating to get rejected on the phone, but it was my fault.  My understanding was not thorough enough.  I studied more and tried again.  I felt good when I finally got approval for Level 3. 

Come July I started trading with defined risk strategies like Iron Condor and Put Spread.  In early 2021 I began undefined risk strategies like Strangles.  And all through this year I’ve been trading Strangles.

Trading like running a business

What I have learned through trading options in the last couple of years is that it’s possible to treat trading like any other business.  The key is consistency.

  • You have to spend at least some time to watch the market. 
  • You have stay in the market.
  • You do your best to minimize your risk, but there is no way of avoiding risks 100%. 
  • You set a boundary of the maximum loss you are ready to take.
  • You don’t get excited about short-term win, but set a long-term goal, like annual rate of return.

As a result, my return of investment was par as S&P 500 in 2021.  And in 2022, my return is positive whereas S&P 500 is almost 20% down.  Not bad!

It was an eye-opener to learn that option trading can give me more stable return than even passive investment.   

That’s all thanks to the pandemic.


What’s your silver lining?

Pandemic Changed My Life #5 – My mother in Japan Can Now Use iPad

I talk to her every day – more frequently than ever

Photo by Joseph Chan on Unsplash

The COVID-19 pandemic has changed the whole world.  According to WHO, over 6.5 million people died.  Everybody’s lives have been disrupted.  The news in every media is full of tragedy.

Here I dare focus on the silver lining.  How many can I find in my life?

I love my mother, but ever since I moved out for college, I seldom called home. 

Especially, since I moved to the US, communication between us became sporadic.  In those days international calls were expensive, and I was too lazy to write a letter.  Only after Internet phones became prevalent, I started calling her a little more often.  Skype was great! 

When I went back to Japan four or five years ago, I bought her an iPad as present.  I taught her how to use Line, a popular app among Japanese people. 

She doesn’t quite know what a browser is, but at least she learned that by clicking a link I send, she can access YouTube videos.  I would occasionally send her a link to a video of old Japanese singers.  (Misora Hibari and Murata Hideo are her favorites.)  Or it would be Bunraku puppet theater plays.   

She would text me how much she enjoyed watching those videos.  Our communication via Line, however, was not more than once or twice a week.

Then the COVID-19 pandemic hit.

“Your mother is 82 years old, and she is living alone.  How can you not get in touch with her at least once a day?  What if she falls or stops beathing?  Who would know if she is alive or not?”

A friend of mine who is in the similar situation scolded me for my lack of consideration.  She is absolutely right.

It has become our daily ritual.  My mother sends me a text message every morning. (she is live today!)  I call her to start a video chat.  For some reason she can never pick up my video chat.  My call is canceled. But right after that she calls me, and a video chat starts. 

Our conversation is nothing special.  “What did you eat for lunch today?”  Or “where did you go for a walk?”  Sometimes she takes her iPad when she goes out to lunch with my cousin’s family who live nearby.  I get to talk to all of them.

I get to see my mother’s face and hearing her voice every day, although we live thousands of miles apart.   Technology was already out there, but I never took fully advantage of it before.

That’s all thanks to the pandemic.

What’s your silver lining?

Pandemic Changed My Life #4 – I Stopped Weeding My Back Yard

I noticed I don’t have to water as often

Photo by Paige Cody on Unsplash

The COVID-19 pandemic has changed the whole world.  According to WHO, over 6.5 million people died.  Everybody’s lives have been disrupted.  The news in every media is full of tragedy.

Here I dare focus on the silver lining.  How many can I find in my life?

I used to pluck every single weed that was sprouting in my back yard.  With no more than 13 feet by 15 feet, my back yard is so tiny that I never thought it much of a burden.

My plants were lined up neatly on the ground.  The dark brown soil was exposed, with no untidy greenish weeds shown.  I used to feel a little sense of accomplishment each time I completed weeding.     

What did I do with the weeds I plucked?  I dumped them all into the yard waste bin.  Every Monday the city truck would come, collect the yard waste, and carry it to a compost location somewhere. 

My plants need nutrition.  I was advised to add compost to the soil every year.  So I used to purchase a couple of bags of compost from the nearby nursery and spread it on the ground.

Then Pandemic hit.

I was too afraid to go to the nursery.  What should I do?  As so many people would have done, I browsed videos on YouTube to learn how to take care of my plants.   There I ran into a Japanese YouTuber who was practicing natural farming.

His advice was not to pluck weeds!  Cut off the top tip of the weeds, but leave the root untouched.  Don’t take away the discarded part, but simply spread it on the ground.  That will become good nutrition.

I thought that’s brilliant!  Why do I have to throw weeds away as yard waste, fill up the yard waste bin, have the city truck collect them, carry them to a compost location far away, have an commercial entity make compost out of them, and buy the compost from them?  Instead, I can simply return the discarded weeds back on the ground on my yard. 

The video suggested that I should not expose the soil to the strong summer sun.  The UV light would kill microorganisms living in the soil.  Make sure to cover the ground with fallen leaves and weeds.  Those microorganisms are vital to turning weeds and fallen leaves back to nutrition of soil. 

Instead of going for shopping, I spent time cutting (not plucking) weeds and spreading the cuttings onto the ground.  The spring rain helped weeds grow faster, and again I would cut weeds and spread on the ground.

I used to water the flowers twice a day during the summer.  Not in the last three years.  I watered only twice a week, or three times when it got very hot.  My plants didn’t die.  The soil covered with weeds and fallen leaves seemed to be holding water much better.

What was I doing all through the years?  By plucking all the weeds, I must have been damaging the soil all along, whereas I could have fully recycled in my back yard.

I learned the real power of sustainability and the wisdom of nature. 

That’s all thanks to the pandemic.

What’s your silver lining?

I’m Sick in Bed Today and I Applied for Medium Partner Program

@AyodejiAwosika’s YouTube video has pushed my back

Photo by Paico Oficial on Unsplash

The clock was set back by one hour. I had an extra hour to sleep in this morning, but it didn’t help.  My throat hurts and I’m shivering.  I decided to stay in bed the rest of the day today. 

On Friday I taught Ikebana to 15 employees at an IT company.  Yesterday I was a narrator for the tea ceremony demonstrations all day.   I might have overworked my throat two days in a row.  Or I was surrounded by so many people indoors and some of them was spreading powerful germs.

My husband had gone to gym in the morning.  On his way home he called me and urged me to take a CORID-19 home test.  I dragged myself downstairs followed the procedure.  Fifteen minutes later the result showed negative.  One less worry, at least.

After brunch (I had a healthy appetite!), I brought my iPad in bed and start scrolling the Medium website.  What else can you do other than reading when sick in bed?

I went through the people’s names that I follow and started reading their articles randomly. 

One article led to another, and some link led to Ayodej’s YouTube channel. One of his videos explained about Medium Partner Program.

Wait! I started writing on Medium every day 33 days ago.  I looked at my profile page, and found that now I have 105 followers.  I’m eligible to apply for the program!

In his video, Ayodej emphasizes that you have to keep on writing.  At least 3 articles a week.  He also says you have to be strategic about titles, visuals, and formatting of the article.  Can I keep on doing what I was doing and further commit to get better?  

Why not!  What is there to lose? My main reason that I started writing every day is so that I can improve my written English.  After having lived in the US for over 28 years, I have got tired of making an excuse for my poor English just because it’s not my native tongue. 

By writing and reading every day, I might be able to finally use “a” and “the” correctly. 

I can earn some money, how little it may be, by trying to improve my writing.  How cool is that!

I’m convinced.  I will apply for Medium Partner Program now.

… 

Is it “a healthy appetite?” “healthy appetite” with no “a”?  Or “the healthy appetite?” I would appreciate for your suggestion.